Privacy Policy

This privacy policy (the “Policy”) describes how MG studio.sk s. r. o. (“we”, “us”, or the “controller”) collects, uses, and shares information in connection with your use of the mobile game 777Now (package com.mgm.slots777, the “Game”). We process personal data in accordance with Regulation (EU) 2016/679 (the GDPR) and Slovak Act No. 18/2018 Coll. on Personal Data Protection.

777Now is a free-to-play social casino game intended solely for entertainment and for persons over 18 years of age. The Game does not offer real-money gambling; virtual coins, gems, and other in-game items have no monetary value and cannot be exchanged for real money, goods, or prizes.

1. Who we are (data controller)

The controller of your personal data is:

A data protection officer (DPO) has not been appointed, as we are not subject to that obligation under Article 37 GDPR. For all data protection matters, contact us at the e-mail address above.

2. What data we collect

Playing the Game does not require creating an account or providing your name. We and our third-party partners may automatically collect the following categories of data:

• Device and technical data: device model, operating system version, language, region, app version and configuration settings, and approximate (non-precise) location derived from your IP address.
• Identifiers: the advertising ID (Google Advertising ID / AAID) and device or installation identifiers used by our service providers.
• Usage and diagnostic data: in-game events and interactions (e.g. spins, levels, feature usage), performance data, crash reports, and diagnostic information.
• Purchase information: records of in-app purchases you make (processed by Google Play Billing). We do not collect or store your payment card details; these are handled directly by Google.

We do not collect: your name, e-mail address, phone number, contacts, photos, device content, or precise (GPS) location.

3. Purposes, legal bases, and retention

We process data for the following purposes, on the legal bases set out in Article 6(1) GDPR, and for the periods stated below:

Our legitimate interests are, in particular: ensuring the functionality and stability of the Game, financing the Game through advertising, improving the player experience, and protecting the Game against fraud. You may object at any time to processing based on legitimate interest (see Section 8). Aggregated or anonymised data that does not identify you may be retained for longer periods.

4. Advertising and your choices

The Game displays advertising provided through Google AdMob. Our advertising partners may use the advertising ID and related data to serve and measure personalised or non-personalised ads.

• Consent (EU/EEA, United Kingdom, Switzerland): before personalised ads are shown, a consent request is displayed via the Google User Messaging Platform (UMP). Without your consent, only non-personalised or limited ads are shown.
• Changing your choice: you can change your choice at any time directly in the Game under Settings → Privacy (Privacy options).
• Device settings: you can also limit ad personalisation in your Android system settings (“Reset advertising ID” / “Delete advertising ID” / “Opt out of Ads Personalization”).

More information: Google AdMob privacy information · How Google uses data from partner apps · Google Privacy Policy

5. Recipients and partners

We do not sell your personal data. We disclose data only to the following categories of recipients:

In addition, we may disclose data to public authorities where required by law, to our professional advisers (legal, accounting) to the extent necessary, and to a legal successor in the event of a transfer of our business or part of it.

6. International data transfers

Some of the partners listed above also process data on servers outside the European Economic Area, in particular in the United States. We safeguard such transfers by:

• the European Commission adequacy decision — the EU-U.S. Data Privacy Framework (for certified recipients, e.g. Google LLC), and/or
• Standard Contractual Clauses under Article 46 GDPR, together with supplementary measures.

Information on the relevant safeguards is available on request at our contact address.

7. Profiling and automated decision-making

Personalised advertising involves profiling to a limited extent (estimating advertising preferences based on the advertising ID and activity), and only on the basis of your consent. We do not carry out automated decision-making that produces legal effects concerning you or similarly significantly affects you within the meaning of Article 22 GDPR.

8. Your rights under the GDPR

In relation to the processing of your personal data, you have the right to:

• access your data (Art. 15),
• rectification of inaccurate data (Art. 16),
• erasure (“right to be forgotten”, Art. 17),
• restriction of processing (Art. 18),
• data portability (Art. 20),
• object to processing based on legitimate interest, including profiling (Art. 21),
• withdraw your consent at any time, without affecting the lawfulness of processing carried out before its withdrawal — most easily directly in the Game under Settings → Privacy.

To exercise your rights, e-mail us at developer@mgstudio.sk. Because in most cases we can identify you only through technical identifiers (such as the advertising ID), we may ask for your cooperation to verify that the request relates to your device. We will respond free of charge, no later than within one month.

You also have the right to lodge a complaint with a supervisory authority. In the Slovak Republic, this is:

You may also lodge a complaint with the supervisory authority in the EU member state of your habitual residence or place of work.

9. Information for users in the United States (CCPA/CPRA and similar state laws)

If you are a resident of California or another U.S. state with an applicable privacy law, the following applies to you:

• We process these categories of data: identifiers (advertising ID, device ID), internet and app activity, approximate geolocation, and commercial information (purchase history).
• We do not sell personal data for monetary consideration. However, the use of the advertising ID for personalised advertising may qualify as “sharing” for cross-context behavioral advertising.
• Right to opt out: you can opt out of “sharing” in the Game under Settings → Privacy (the U.S. states consent message) or by limiting the advertising ID in your device settings.
• You have the right to access, delete, and correct your data; send requests (including through an authorised agent) to developer@mgstudio.sk.
• You will not be discriminated against for exercising your rights.

10. Children and age restriction

The Game is a social casino product intended exclusively for persons over 18 years of age and is not directed at children. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us at developer@mgstudio.sk and we will delete it without undue delay.

11. Game progress, local data, and deletion

• The Game does not require an account. Game progress (coins, level, etc.) is stored locally on your device.
• You can delete local game data by uninstalling the Game or clearing the app data in your Android system settings.
• To request deletion of data processed by us or our partners (e.g. data linked to the advertising ID), contact us at developer@mgstudio.sk.

12. Security

We take appropriate technical and organisational measures to protect data — in particular encryption in transit (TLS), minimisation of the data we process, and restricted access to it. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

13. Changes to this policy

We may update this Policy from time to time. The current version, including its effective date, is always available at this address; we will inform you of material changes in the Game. We recommend reviewing this Policy periodically.

14. Contact

Questions about this Policy and exercising your rights: